Available for talks, advising & collaborations

Code, content & community.

I help developers understand, adopt, and build with emerging technologies — through hands-on engineering, technical content, and the communities that grow around them.

Director, Developer Advocacy & Content Strategy (APAC) at Salesforce

Portrait of Aditya Naag Topalli
14× Salesforce Certified
12+
Years in tech
100K+
Developers reached
14x
Salesforce certified

01 — Profile

Twelve years between building things
and helping others build them.

Developer advocacy leader and software engineer with 12+ years of experience spanning hands-on development, technical pre-sales, technical leadership, developer relations, and community growth. As Director of Developer Advocacy & Content Strategy (APAC) at Salesforce, I lead technical content strategy, developer education, and ecosystem initiatives that have reached over 100,000 developers through videos, workshops, conferences, sample applications, and community programs. I still love building and prototyping with emerging technologies while helping developers understand, adopt, and build with them through code, content, and community.

The technology you use impresses no one. The experience you create with it is everything.

02 — On stage

Keynotes & conferences

Sharing the stage with developers around the world — from keynotes to deep-dive workshops.

Keynote in the round at TrailblazerDX Bengaluru
TrailblazerDX · 2025
Keynote in the round at TrailblazerDX Bengaluru
On the main stage at TrailheaDX
TrailheaDX
On the main stage at TrailheaDX
Presenting at the Salesforce AI NOW Tour
AI NOW Tour
Presenting at the Salesforce AI NOW Tour
Speaking at Salesforce Developer Days
Developer Days
Speaking at Salesforce Developer Days
Demo driving at the TrailblazerDX London keynote
TrailblazerDX London · 2025
Demo driving at the TrailblazerDX London keynote
Release Readiness Live at Dreamforce
Dreamforce · 2023
Release Readiness Live at Dreamforce
Delivering a keynote at TrailheaDX
TrailheaDX · 2019
Delivering a keynote at TrailheaDX
Live demo to a packed ballroom
Salesforce
Live demo to a packed ballroom
Welcoming developers to TrailblazerDX Bengaluru
TrailblazerDX · 2025
Welcoming developers to TrailblazerDX Bengaluru
Demoing on stage for the developer community
Salesforce
Demoing on stage for the developer community
Addressing a full auditorium
Conference
Addressing a full auditorium
On a developer panel at Dreamforce
Dreamforce · 2023
On a developer panel at Dreamforce
On stage delivering a technical talk
Conference
On stage delivering a technical talk
On the Salesforce+ broadcast desk
Salesforce+
On the Salesforce+ broadcast desk
Delivering a session to a packed audience
TrailblazerDX · 2025
Delivering a session to a packed audience
Recording a session from the Salesforce studio
Salesforce+
Recording a session from the Salesforce studio
With the community at TrailblazerDX London
TrailblazerDX London · 2025
With the community at TrailblazerDX London
Presenting to a packed developer audience
Salesforce
Presenting to a packed developer audience
Demo driving in the TrailheaDX keynote
TrailheaDX · 2025
Demo driving in the TrailheaDX keynote

03 — In motion

Videos & talks

FeaturedTDX Bengaluru Main Keynote
FeaturedAPAC Host for TDX 2026 Main Keynote
FeaturedDelivering a keynote at TrailheaDX India 2019
FeaturedInterview after presenting at Aegis Graham Bell Awards 2017
SessionGet Started with Salesforce APIs — TDX 2026 Developer Highlights
SessionSecurity Best Practices with Agentforce — TDX 2025
SessionBuild Agents with Agentforce and Data Cloud — TDX 2025
SessionGet Started with Einstein Copilot Actions for Developers
SessionWinter '24 Developer Preview: Release Readiness Live at Dreamforce
SessionHighlights from TrailblazerDX 2022 — India Salesforce Days
SessionAPIs and SDKs — Marketing Cloud Programming Languages (Part 2)
SessionQuick Start: Security in Salesforce
SessionQuick Start: Automation in Salesforce
SessionQuick Start: Customize UX in Salesforce
SessionDesign Patterns and Best Practices for reusable LWC
SessionWinter '22 Release Readiness Live
SessionDreamTX 2020: See the future of APIs at Salesforce
SessionLondon's Calling: Styling LWC the right way
SessionDeep Dive: Shadow DOM and CSS in LWC
SessionSLDS Deep Dive and Best Practices
SessionLWC Error Handling Best Practices
SessionBuilding the snake game with LWC, without canvas
SessionTrailheaDX 2020 in 45 minutes
Data 360Data 360 Activated — Teaser: A System of Context for every Human, Agent & App
Data 360Data 360 Activated Ep. 1 — Connect BigQuery via Zero-Copy
Data 360Data 360 Activated Ep. 2 — Connect GA4 to Salesforce via Web SDK
Data 360Data 360 Activated Ep. 3 — Identity Resolution and Data Graphs
Data 360Data Cloud for Developers
Data 360Data Cloud Decoded — Creating Data Streams Using the CRM Connector
Data 360Data Cloud Decoded — Using the Ingestion API to Load Data
Data 360Data Cloud Decoded — Capturing Interactions with the Web SDK
Data 360Data Cloud Decoded — Creating and Querying Insights
Data 360Data Cloud Decoded — Using Data Actions with Flows and Apex
Mini HackMega Hack: Build an Expense Tracker with Flows, LWC & Apex (Season 02)
Mini HackBuild a Salesforce Unified CLI Plugin that generates zen quotes
Mini HackEmbed an LWC inside an Einstein Bot
Mini HackBuild a Word Cloud using Lightning Web Components
Quick takeApex Testing: Basics and Asserts
Quick takeApex Testing: Working with Salesforce Data
Quick takeStyling LWC using Public Properties
Quick takeFixing CSP errors in LWC OSS apps
Quick takeCreate a multi-page app using LWC OSS
Quick takeCreate components dynamically in LWC OSS
Quick takeHost LWC OSS Apps on GitHub pages
Quick takePackage and Distribute LWC OSS Components

04 — Credentials

Salesforce certified, 14×

Salesforce Certified System Architect Salesforce Certified JavaScript Developer I Salesforce Certified Platform Developer II Salesforce Certified Experience Cloud Consultant Salesforce Certified Sales Cloud Consultant Salesforce Certified Marketing Cloud Consultant Salesforce Certified Service Cloud Consultant Salesforce Certified Platform App Builder

06 — Also built

Passion projects

Older builds I made for the love of it — apps and products from along the way.

RestEZE

RestEZE

AppExchange · 2018

A native Salesforce integration playground — test APIs, generate Apex wrappers, and run callouts without code.

Hindu Calendar

Hindu Calendar

Windows app

A Windows app surfacing the Hindu calendar, festivals, and tithis. Rated 4/5.

Daily Prayers

Daily Prayers

Windows app

A Windows app with a curated collection of daily prayers. Rated 4.5/5.

Websites I built back in college

My journey with tech goes all the way back to college — here are a few sites I designed and built then.

Gadget Zippy
Gadget Zippy
Retale.in
Retale.in
Mahatma Gandhi Institute of Technology
Mahatma Gandhi Institute of Technology
Premantene Chitram (Tollywood film)
Premantene Chitram (Tollywood film)
Hyderabad Public School — Alumni
Hyderabad Public School — Alumni
Soumya Granites
Soumya Granites